Working in a PR agency, it doesn't take you long to discover that to get coverage in the media, the process involves merely more than an email, it's follow up calls and chasing.
So when I saw this article of Glenn Wheatley on news.com.au, I thought perhaps the release must have had something meaty in it, so I checked out the fake release - but no, it was the usual scandalous, gossip focused story, aimed on the attracting the attention of the celebrity- driven, reality-television-watching teenages and young adults.
Judging by google news, the list of major metropolitan papers that picked up the story was huge!
I guess it's pretty easy to figure out what the media is after! But more importantly, it highlights the need for journalists to verify data - especially surrounding stories that can possibly tarnish the reputation of individuals and organisations.
Friday, April 11, 2008
Friday, April 4, 2008
"Starred" posts
I've been slowly making my way through google reader, and have looked back on the 'starred posts'..i.e. the blog posts that I've found very valuable as a new graduate and practitioner..And here they are:
Ten Things You Didn't Know About Facebook
How To: Identify key words
Wikipedia: Where do people go after visiting wikipedia?
Ten no-cost ways to measure online engagement
They're definitely worth a bit of squizz!
Ten Things You Didn't Know About Facebook
How To: Identify key words
Wikipedia: Where do people go after visiting wikipedia?
Ten no-cost ways to measure online engagement
They're definitely worth a bit of squizz!
Tuesday, April 1, 2008
April Fool's jokes
I haven't been blogging in awhile - but I thought I'd start back on track with some links to some of the humorous jokes doing the rounds today.
The first one I got was through my rss feed for Google blogs Australia - still not sure if Smarthouse took it seriously or not!
I particularly enjoyed the UK BMW release - aiming to deter dogs from urinating on cars!
A social media related joke was that of Problogger - "PayPerTweet". Pretty hilarious, especially the results he received.
A couple others that are worth mentioning was the Red Balloon Days weekly newsletter - offering tea with queen, dinner at Mt Everest and tightrope walks across volcanoes.
The first one I got was through my rss feed for Google blogs Australia - still not sure if Smarthouse took it seriously or not!
I particularly enjoyed the UK BMW release - aiming to deter dogs from urinating on cars!
A social media related joke was that of Problogger - "PayPerTweet". Pretty hilarious, especially the results he received.
A couple others that are worth mentioning was the Red Balloon Days weekly newsletter - offering tea with queen, dinner at Mt Everest and tightrope walks across volcanoes.
Sunday, February 24, 2008
PR Catch Up
On Friday night I had the pleasure of catching up with some of the CSU 2007 PR Class.
It was great finding out where everyone has landed - from the big international agencies to small specialised boutique agencies. Despite the differences in companies, we all seem to be doing the same thing everyday - media lists and monitoring, basically a whole lot of media relations and research.
Another interesting discussion was the vast spread of salaries that we had and the difference of workloads. The well known agencies tend to work their individuals pretty hard, where as the smaller ones seemed to a have a more relaxed (and perhaps more productive) work environment. It's intriguing to see the employee programs and benefits that exist (from team bonding, massages, expensive birthday presents to free promotional material and concert tickets).
It seemed more people had delved into consumer PR - which we didn't study that much in uni. For the most part, the twenty thousand com strats we did were based upon corporate PR and events, not marketing new products and composing product guides.
The night ended well - organising for our next catch up (right near the majority of our pay days)!
It was great finding out where everyone has landed - from the big international agencies to small specialised boutique agencies. Despite the differences in companies, we all seem to be doing the same thing everyday - media lists and monitoring, basically a whole lot of media relations and research.
Another interesting discussion was the vast spread of salaries that we had and the difference of workloads. The well known agencies tend to work their individuals pretty hard, where as the smaller ones seemed to a have a more relaxed (and perhaps more productive) work environment. It's intriguing to see the employee programs and benefits that exist (from team bonding, massages, expensive birthday presents to free promotional material and concert tickets).
It seemed more people had delved into consumer PR - which we didn't study that much in uni. For the most part, the twenty thousand com strats we did were based upon corporate PR and events, not marketing new products and composing product guides.
The night ended well - organising for our next catch up (right near the majority of our pay days)!
Friday, January 25, 2008
can the others catch up?
I've been reading lots and lots of blogs lately, and having fun finding new ones. I've also been showing family and friends about the different capabilities of web 2.0.
I know that I'm quite capable of showing them how to set up an igoogle page, using Rss feeds and readers, searching for blogs and establishing them. However, it concerns me that in my experience, there is so much to be learnt and many of my friends have no idea about these new technologies and tools. Sure everyone has a facebook page, but thats pretty much it.
So when I'm explaining to someone who knows nothing about web 2.0, the first thing I show them is this video. It makes all the jargon a lot more simplified, and explaining blogs and RSS a lot more easier to comprehend.
The next stage though - engaging and 'joining in the conversation' comes just after listening and reading - which is a stage I still think I'm at. However, knowing how fast everything moves online is it shouldn't take long.
I know that I'm quite capable of showing them how to set up an igoogle page, using Rss feeds and readers, searching for blogs and establishing them. However, it concerns me that in my experience, there is so much to be learnt and many of my friends have no idea about these new technologies and tools. Sure everyone has a facebook page, but thats pretty much it.
So when I'm explaining to someone who knows nothing about web 2.0, the first thing I show them is this video. It makes all the jargon a lot more simplified, and explaining blogs and RSS a lot more easier to comprehend.
The next stage though - engaging and 'joining in the conversation' comes just after listening and reading - which is a stage I still think I'm at. However, knowing how fast everything moves online is it shouldn't take long.
Friday, January 4, 2008
summer isn't summer anymore..
The hype about climate change, greenhouse gases and carbon offsetting schemes hasn't really gotten my full attention. Yes I'm all for doing simple things to conserve energy, but its difficult without seeing the benefits and effects straight away.
Sure I've noticed the weird effects on the environment - having spent the 2006 - 2007 ski season in a north eastern american ski resort. It not only freaked out the internationals there trying to earn enough money to scrape by, but the entire skiing town which heavily relied upon snow to sustain them through the rest of the year.
But the weather in sydney is changing my opinion about it all - it's definitely something I have noticed. Now its just the question of whether the weather is just changing, or the horrible effects human are having on the environment.
Sure I've noticed the weird effects on the environment - having spent the 2006 - 2007 ski season in a north eastern american ski resort. It not only freaked out the internationals there trying to earn enough money to scrape by, but the entire skiing town which heavily relied upon snow to sustain them through the rest of the year.
But the weather in sydney is changing my opinion about it all - it's definitely something I have noticed. Now its just the question of whether the weather is just changing, or the horrible effects human are having on the environment.
Wednesday, January 2, 2008
wrapping up 2007
2007 was a huge year for me - not only did I complete my university degree, I traveled to America, Canada & New Zealand, got a 'real job' and turned 21.
Crazy things that I've been apart of:
- played rugby on Australia Day on this field
- got frostbite in Montreal
- Stayed here on my last night in NYC
- Got a job here and did an internship here
- Drank a beer here with good friends
- Roadtripped up the east coast
- Learnt some spanish and tried to improve my japanese
- Watched sydney's new years fireworks
I should probably include something about looking forward to this year, but that would be a tad cliched.
Crazy things that I've been apart of:
- played rugby on Australia Day on this field
- got frostbite in Montreal
- Stayed here on my last night in NYC
- Got a job here and did an internship here
- Drank a beer here with good friends
- Roadtripped up the east coast
- Learnt some spanish and tried to improve my japanese
- Watched sydney's new years fireworks
I should probably include something about looking forward to this year, but that would be a tad cliched.
Subscribe to:
Posts (Atom)
